Elite Contact Manager Expands Marketing and Business Development Software Offering for Law Firms
Thomson EliteLOS ANGELES, Aug. 21, 2007 – Hubbard One, a Thomson Elite business, has introduced Contact Manager, a complete contact management solution designed both for law firm attorneys and marketing professionals. Part of the Elite® Business Development software suite, Contact Manager integrates with other applications frequently used in law firms and goes well beyond traditional client relationship management (CRM) software. Thomson Elite is part of The Thomson Corporation (NYSE: TOC; TSX: TOC) and a worldwide provider of business software to professional services firms.
For attorneys and their support staff, contact-sharing within Microsoft® Outlook makes it easy to share contact information with marketers. With no separate application to learn, Contact Manager is simple to use and easy to understand. Attorneys remain in complete control of the information in their respective Outlook applications and decide which contacts and associated information they wish to share.
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For marketers, Contact Manager provides an authoritative repository for all firm contacts and makes it easy to manage mailing and event lists. In addition, integration with other Elite Business Development applications allows marketers to record and access all of the marketing and business development activities associated with a contact. Contact Manager was built with an emphasis on data quality and gives marketers complete control over new contacts and changes to existing contacts.
"We know that the two keys to success when implementing a contact management solution are ensuring attorney adoption and maintaining a high level of data quality," said Jason Parkman, vice president, general manager, Hubbard One. "We specifically set out to develop contact management software that's technologically superior and easy to use while helping firms overcome the adoption and data quality issues. We want our clients to be successful, and a system is only effective if it's set up well and used consistently."
Hubbard One takes a holistic approach to Contact Manager implementations, providing clients with consulting, planning, system requirements definition, data cleansing, installation, testing, training and communications plans. In addition, Hubbard One provides a full range of hosting and application maintenance services. A team of legal industry marketing veterans advises the firm on everything from configuration decisions, product rollout and aligning the implementation with other organizational goals.
Integration with other Elite Business Development offerings allows marketers to view a contact's related lawyers, proposals, experience and marketing activities. By integrating with the Elite financial management system, company and contact records are automatically updated with the related client and matter billing information.
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Thomson Elite
Thomson Elite is a leading provider of integrated information solutions to professional services firms worldwide. Thomson Elite is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC) and is a premier provider of financial and practice management systems to the legal industry and to other professional services markets, including accounting, marketing services, and management and IT consulting. For more information, visit www.thomsonelite.com.
The Thomson Corporation
The Thomson Corporation (www.thomson.com) is a global leader in providing essential electronic workflow solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson provides value-added information, software tools and applications to professionals in the fields of law, tax, accounting, financial services, scientific research and healthcare. The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
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